Paula Falco, our CEO, is a professional with a nearly two-decade career in design strategy, interaction design, and user experience. Since 2004, Paula Falco has been a guiding force, providing tailored strategic services to businesses across the globe, from the Americas to Asia, while specializing in strategy, interaction, service, and communication design.

 

Paula was a former adjunct professor at the Illinois Institute of Technology, where she mastered methodologies and didactics in Service Design and Design Methods. This academic journey fortified her commitment to empowering individuals with design thinking tools.

 

With an impressive track record, Paula Falco has held influential roles at companies such as Wood Mackenzie, Oracle, and Salesforce, where their leadership has been pivotal in integrating user experience, design strategy, and innovation into product development.

 

Paula Falco's passion for design, commitment to inclusivity, and dedication to empowering minds make them a visionary leader. She offers a range of services designed to catalyze positive change within organizations. These include implementing Design Thinking methods in corporate operations and fostering a culture of innovation and problem-solving that is deeply human-centred.

 

Additionally, she specializes in implementing UX design teams in product development, incorporating Agile methodologies for swift, user-driven product enhancements. Her expertise extends to implementing Service Design for enhancing customer experiences and optimizing in-house systems, driving a more efficient and user-friendly environment. Furthermore, she provides advisory services for business operations and planning, drawing on my extensive experience to offer insights and strategies for transformative growth and success.